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PRESS ROOM
GreenHomeGuide is the inspiration of Publisher Willem Maas, who founded GreenHomeGuide to address the repeatedly heard stories of frustration and uncertainty as people who wanted to green their homes got bogged down trying to find reliable advice and sorting out products’ competing claims.
GreenHomeGuide facilitates an authentic, highly trusted exchange of experiences and expertise between and among homeowners, building professionals, physicians, retailers, researchers and authors.
"Welcome to USA WEEKEND's ThinkSmart: The Green Issue, a special supplement to celebrate Earth Day 2008. The theme is The Green House, offering room-by-room tips on how to make your home more eco-friendly."
"In the Summer 2008 issue of TIME Style & Design, TIME identified the Design 100 -- "the people and ideas behind today’s most influential design." Editor Kate Betts writes that the Design 100 is "a list that spans the globe and also the spectrum from the everyday to the otherworldly, pinpointing the ideas, designs and people who embody functionality meshed with beauty and innovation."
"Being green is not about being miserable; it's about being conscious. It's not about perfection; it's about everyone trying to do something."
"Putting a green face on your home could save you money while you help save the earth."
"How to save energy -- and money -- in every room of your house."
"To be green means to conserve natural resources and consume consciously to reduce our impact on this big blue planet we call home."
"Julia Russell started small when she wanted a greener home. She began whipping up recipes for nontoxic cleaners and weatherized her Los Angeles bungalow with insulation made from recycled newspaper. Thirty years and countless projects later, Russell has transformed her home into a model of sustainable urban living."
"Most Americans believe that dramatic steps are needed to conserve energy and reduce the threat of global warming, but they are willing to go only so far in changing their lifestyles to 'go green.'"
"Reducing your impact on the earth is not just a question of what you drive but also of what you live in. Residential energy use accounts for 16% of greenhouse-gas emissions."
"Your local home improvement store may never be the same again. In recent years, an organic food revolution has filled supermarket shelves with products like hormone-free milk. Now, growing consumer interest is encouraging a new generation of green homebuilding retailers."
"Whether you're looking to retile your bathroom, update your kitchen or just paint the family room, this site will give you plenty of options to make your project as Earth-friendly as it is beautiful."
"If, like most people, you're not in a position to build a high-efficiency, environmentally-friendly home of your own, you can still improve the green stats of your existing dwelling."
"Here’s a great resource for any home-improvement projects you may be taking on. The GreenHomeGuide is a community-based resource for advice, inspiration, and information."
"We spend 80 to 90 percent of our time indoors, particularly at home, and yet, the indoor environment could be hazardous to our health."
PRESS CONTACTS & INQUIRIES
For press inquiries, please contact:
Ashley Katz, Communications Manager
U.S. Green Building Council
202-742-3738 akatz@usgbc.org
Article Title
ABOUT US
Willem Maas founded GreenHomeGuide in San Francisco in 2004 to help close the gap between the intentions and practical realities of a healthier, greener home.
GreenHomeGuide is a trusted, community-based resource whose combination of tips, case studies, expert Q&A articles and regional directories of products and services has helped millions of homeowners create homes that make them feel good.
As in an old-fashioned barn-raising, experts and novices come together on GreenHomeGuide. We cover the spectrum, from publishing the story of Los Angeles schoolteacher Angela Marino’s safe, healthy nursery to interviewing scientist Al Hodgson about the effects of paint on indoor air quality. Likewise, we take a community approach to our product directories, combining the recommendations of green architects, builders, designers and other building professionals with real-world reviews anyone can write—because the experts don’t know everything!
To encourage the broadest possible community participation, the content on GreenHomeGuide is free. Businesses that meet GreenHomeGuide’s publication standards advertise in our directories and sponsor our Know-How editorial topics.
A Vision For Better Homes
GreenHomeGuide believes we can improve the environment and make our homes safe, comfortable and rejuvenating at the same time. By choosing green alternatives to conventional building, cleaning, pest control and landscaping, we discover that we can have more, not less. Our homes can be better designed and more attractive; warmer and brighter in the winter and cooler in the summer. They can also offer us more of the well-being and comfort that we need and seek. And with better homes, we move one step closer to creating a better planet.
Feedback Received
Thank you for providing your feedback. We appreciate your participation.
Enhanced Listing for Retailers
An Enhanced Listing is a cost-effective and fast way to increase your sales of green home products. Your company profile, photographs, and contact details will reach an audience of homeowners and professionals looking for solutions to their green home projects.
An Enhanced Listing costs $675 per year and includes these benefits:
Dedicated Profile
Top-Tier Directory Positioning
Mail Order Option
Contact This Company Form
Sponsor-Free Profile Pages
Quick & Easy Development
Dedicated Profile
An Enhanced Listing includes a detailed profile, in up to three retail categories (ie, beds & bedding, countertops, etc). The dedicated profile page includes logo, all contact details (mailing address, toll and toll-free phone numbers, website), and a 200-word description.
Profile also includes two medium-size images and one large image (of your store or client projects). The two medium-size photos may measure up to 172 pixels wide by 138 pixels high. The large photo may measure up to 380 pixels wide by 485 pixels high.
Each additional retail category, upon evaluation and approval, may be purchased for $95 per category.
Top-Tier Directory Positioning
Enhanced Listings receive top-tier positioning, appearing in alphabetical order, before Standard Listings.
Mail Order Option
Retailers which sell green products via the web or catalog may promote this additional service to GreenHomeGuide readers with a mail order icon.
Contact This Company Form
GreenHomeGuide’s inquiry form enables a dedicated contact at your firm to receive qualified inquiries directly from prospective clients via email. Inquiries will include the following details:
project description and/or request
start date
name (first, last)
email address
phone number
zip code
Sponsor-Free Profile Pages
Your dedicated profile page will be free of sponsor links.
Quick & Easy Development
We will develop your listing using images and descriptions on your website, or you can supply project details. GreenHomeGuide will edit images and descriptions for you.
The Directory Sponsor Package is designed for retailers who want 5 to 10 times the visibility of a standard Enhanced Listing. This package combines Directory Sponsorship with an Enhanced Listing.
The Directory Sponsor Package costs $1,460 per year and includes these benefits:
Business Card Logo or Ad
5-10X Visibility
Limited Availability
Enhanced Listing Included
Co-Op Advertising Option
Business Card Logo or Ad
GreenHomeGuide delivers more than 100,000 pageviews each month. Your ad or logo will be prominently displayed in front of this large and growing audience of green homeowners. Sponsorships can link to either your own website or your GreenHomeGuide Enhanced Listing.
5-10X Visibility
Sponsors select a product, service, or retailer category. For example, in the Retailer directory, a sponsor could choose the Flooring category. As a prospective buyer browses the Flooring category, the sponsor's logo would appear over and over in the high profile left margin –
all list pages
competitors' profile pages (if not Enhanced Listings)
sponsor's own profile pages
The sponsor's logo would be rotated into the Retailers super-category as well.
Limited Availability
No more than five sponsors will be allowed per category to preserve the visibility impact of Sponsorship.
Enhanced Listing Included
This package includes all the benefits of an Enhanced Listing.
Co-Op Advertising Option
The Co-Op Advertising Option is designed for retailers who need a larger advertising format to directly promote the brands they distribute in the Retailer directory. This option bundles an advertisement twice the size of our regular Directory Sponsorship with an Enhanced Listing.
The Co-Op Advertising Option costs $2,360 per year.
Whether you specialize in green products, or you’ve added green selections to a primarily conventional product base, a GreenHomeGuide directory listing is a fast, cost-effective way to increase your sales of green home products.
We can help you reach an active, growing audience of green homeowners and professionals who are looking for solutions to their green home projects. But you’ve got to have bona fide green products, and the capability to advise customers who are considering one of them.
We are accepting applications for directory listings in these 8 categories:
accents & decor
beds & bedding
building materials (lumber, etc)
countertops
flooring
furniture
paints & stains
stone & tile
.
To inquire about advertising for other categories of green products, contact us at Sales@GreenHomeGuide.com
Publication Standards & Process
To support the greater availability of both green home products and high quality advice to properly select them, GreenHomeGuide has established publication standards and a review process for all prospective Retailer listings.
The process begins when GreenHomeGuide receives your listing request and payment of the $45 evaluation/development fee. We review the application and contact you if necessary to collect any additional information. We will do our own fact checking to validate each company’s claims, and may poll our Editorial Advisory Board to help evaluate your products.
There are three criteria for acceptance:
authorized dealer of at least one bona fide green product,
capability to advise customers about your green products, and
a straightforward description of your green product experience, interest in sustainability, and accreditation or equivalent education for publication with your listing.
You will be contacted within 24 hours of submitting your application, and we will complete our evaluation within one week.
If your listing is approved, we will contact you to select profile materials (photos, descriptions), and charge the listing fee. If your listing is not approved, we will refund half ($22.50) of the evaluation/development fee.
Listing Packages
At the heart of our directory listing program is the ability to include your firm in a high quality, trusted directory which delivers more than 100,000 homeowner and building professional pageviews each month.
Enhanced Listing. An Enhanced Listing includes a detailed company profile, showroom photos, top-tier directory positioning, and quick and easy development. An Enhanced Listing costs $675 per year. Learn more.
Standard Listing with Internet. This listing includes a dedicated company profile page, assigned to one retail category (ie, beds & bedding, countertops, etc). The company profile includes a 50-75 word description, mailing address, phone and fax numbers, links to your firm’s website, and the Contact This Company feature, for qualified inquiries from GreenHomeGuide readers. The Standard Listing with Internet costs $240 per year.
Prices shown are for payment by credit card. For payment by check, prices are 10% higher.
Enhanced Listing for Professionals and Service Providers
An Enhanced Listing is a cost-effective and fast way to find more green projects. Your company profile and project photos will make more homeowners and professionals aware of your green home services.
An Enhanced Listing costs $575 per year and includes these benefits:
Dedicated Profile
Top-Tier Directory Positioning
Contact This Company Form
Sponsor-Free Profile Pages
Quick & Easy Development
Dedicated Profile
An Enhanced Listing includes a detailed profile, in one service category (ie, architects & designers, consultants, etc). The company profile includes logo, all contact details (mailing address, toll and toll-free phone numbers, website), and a 200-word company overview.
Profile also includes up to 3 project images, two medium-size and one large image. Medium-size photos may measure up to 172 pixels wide by 138 pixels high. And large photos may measure up to 380 pixels wide by 485 pixels high.
Each additional service category, upon evaluation and approval, may be purchased for $95 per service.
Top-Tier Directory Positioning
Enhanced Listings receive top-tier positioning, appearing in alphabetical order, before Standard Listings.
Contact This Company Form
GreenHomeGuide’s inquiry form enables a dedicated contact at your firm to receive qualified inquiries directly from prospective clients via email. Inquiries will include the following details:
project description and/or request
start date
name (first, last)
email address
phone number
zip code
Sponsor-Free Profile Pages
Your dedicated profile page will be free of sponsor links.
Quick & Easy Development
We will develop your listing using images and descriptions on your website, or you can supply project details. GreenHomeGuide will edit images and descriptions for you.
Directory Sponsor Package for Building Professionals
The Directory Sponsor Package is designed for service businesses which want 5 to 10 times the visibility of a standard Enhanced Listing. This package combines Directory Sponsorship with an Enhanced Listing.
The Directory Sponsor Package costs $1,460 per year and includes these benefits:
Business Card Logo or Ad
5-10X Visibility
Limited Availability
Enhanced Listing Included
Business Card Logo or Ad
GreenHomeGuide delivers more than 100,000 pageviews each month. Your ad or logo will be prominently displayed in front of this large and growing audience of green homeowners. Sponsorships can link to either your own website or your GreenHomeGuide Enhanced Listing.
5-10X Visibility
Sponsors select a product, service, or retailer category. For example, in the Services directory, a sponsor could choose the Flooring category. As a prospective buyer browses the Flooring category, the sponsor's logo would appear over and over in the high profile left margin –
* all list pages
* competitors' profile pages (if not Enhanced Listings)
* sponsor's own profile pages
The sponsor's logo would be rotated into the Services super-category as well.
Limited Availability
No more than five sponsors will be allowed per category to preserve the visibility impact of Sponsorship.
Enhanced Listing Included
This package includes all the benefits of an Enhanced Listing.
Directory Listing for Professionals and Service Providers
Whether you're a small firm specializing in green, or a well-established mid-size firm that wants to grow your green practice area faster, a GreenHomeGuide directory listing is a fast, cost-effective way to get more green projects.
If you've got an authentic interest in sustainability and you've applied green practices in your projects, we can help you reach an active, growing audience of green homeowners and professionals who are looking for solutions to their green home projects.
We are accepting applications for directory listings in these 5 categories:
architects & designers
builders & contractors
consultants
engineers
interior designers
.
To inquire about advertising for other categories of green services, contact us at Sales@GreenHomeGuide.com
Publication Standards & Process
To make sure our Services directory meets high standards of integrity and makes justifiable claims, GreenHomeGuide has established publication standards and a review process for all prospective Services listings.
The process begins when GreenHomeGuide receives your listing request and payment of the $45 evaluation/development fee. We review the application and contact you if necessary to collect any additional information. We will do our own fact checking to validate each company's claims, and may poll our Editorial Advisory Board to help evaluate project experience.
There are two criteria for acceptance:
key contributor on 1 green home project, AND
a straightforward description of your green home experience, bona fide interest in sustainability, and accreditation or equivalent education for publication with your listing.
Consultants are a special case, and will be published only with key contributor experience on at least 3 green home projects. On a case-by-case basis, other professionals with accreditation or equivalent education, but minimal project experience, may be published.
You will be contacted within 24 hours of submitting your application, and we will complete our evaluation within one week.
If your listing is approved, we will contact you to select profile materials (photos, descriptions), and charge the listing fee. If your listing is not approved, we will refund half ($22.50) of the evaluation/development fee.
Listing Packages
At the heart of our directory listing program is the ability to include your firm in a high quality, trusted directory which delivers more than 100,000 homeowner and building professional pageviews each month.
Enhanced Listing. An Enhanced Listing includes a detailed company profile, project photos, top-tier directory positioning, and quick and easy development. An Enhanced Listing costs $575 per year. Learn more.
Standard Listing. At $120 per year, the Standard Listing is our most inexpensive option. The Standard Listing includes a dedicated company profile page, assigned to one service category (ie, architects & designers, consultants, etc). The company profile includes a 50-75 word description, mailing address, and phone and fax numbers.
Standard Listing with Internet. Building on the Standard Listing described above, this option adds links to your firm's website and includes the Contact This Company feature, for qualified inquiries from GreenHomeGuide readers. The Standard Listing with Internet costs $240 per year.
Prices shown are for payment by credit card. For payment by check, prices are 10% higher.
